About the Company
Wesfarmers is a leading Australian conglomerate with a diverse portfolio spanning retail, chemicals, energy and fertilisers, industrial and safety products, and health. We are committed to creating lasting value for our stakeholders and improving the lives of our customers and the communities in which we operate. Our brands include some of Australia’s most trusted names, and we are constantly innovating to meet the evolving needs of the market.
Job Description
We are seeking a highly creative and self-motivated Social Media Manager to join our fully remote team. This role is perfect for someone passionate about digital storytelling and community building, with a talent for producing engaging content from home. You will be responsible for developing and executing our social media strategy, creating compelling content across various platforms, and fostering a vibrant online community for one of Australia’s leading retail brands. This is a 100% remote position, offering the flexibility to work from anywhere in Australia, including Port Hedland.
Key Responsibilities
- Develop, implement, and manage social media strategies to increase brand awareness and engagement.
- Create, curate, and publish engaging content (text, image, video) that reflects brand voice and objectives.
- Monitor social media channels, listen to conversations, and respond to comments and messages in a timely and professional manner.
- Analyze social media data and metrics, generate performance reports, and provide actionable insights for optimization.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Collaborate with internal teams (marketing, sales, PR) to ensure content aligns with overall marketing campaigns.
- Manage and optimize paid social media campaigns to reach target audiences.
- Identify and engage with key influencers and community members to foster brand advocacy.
Required Skills
- Proven experience as a Social Media Manager or similar role (minimum 3 years).
- Excellent knowledge of social media platforms (Facebook, Instagram, LinkedIn, TikTok, X/Twitter, YouTube).
- Demonstrable experience with content creation (e.g., graphic design tools like Canva, video editing basics).
- Strong copywriting, editing, and verbal communication skills.
- Ability to analyze data and create reports using social media analytics tools.
- Self-starter with strong organizational and time management skills, capable of working independently in a remote setting.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience managing social media for a well-known retail or consumer brand.
- Familiarity with SEO, web traffic metrics, and Google Analytics.
- Certification in social media marketing or digital marketing.
Perks & Benefits
- 100% Remote work model, allowing flexibility and work-life balance.
- Competitive salary package with potential for performance bonuses.
- Comprehensive health and wellness benefits.
- Generous paid time off, including annual leave and public holidays.
- Opportunities for professional development and continuous learning.
- Employee discounts across Wesfarmers' extensive network of brands.
- Supportive and collaborative team culture, even in a remote environment.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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