About the Company
Initiative Media is a global media agency with a strong presence in Australia, dedicated to connecting brands with culture. Part of IPG Mediabrands, we are known for our innovative approaches to media planning and buying, helping our clients navigate complex digital landscapes and achieve exceptional results. We foster a dynamic, collaborative, and forward-thinking environment where talent can thrive and make a real impact.
Job Description
We are seeking a highly motivated and analytical Junior Marketing Analyst to join our team. This is a fantastic opportunity for an entry-level professional eager to kickstart their career in digital media and analytics. You will play a crucial role in collecting, analysing, and interpreting data to provide actionable insights that drive marketing strategy and campaign optimization for our diverse client portfolio. The ideal candidate will have a strong foundational understanding of digital marketing principles, excellent analytical skills, and a keen eye for detail.
Key Responsibilities
- Assist in the collection and analysis of marketing data from various sources (e.g., Google Analytics, social media platforms, ad platforms).
- Generate regular performance reports, dashboards, and presentations for internal teams and clients.
- Identify key trends, insights, and opportunities to improve campaign performance and ROI.
- Support senior analysts in developing testing strategies and measurement frameworks.
- Collaborate with media planners, strategists, and account teams to understand client objectives and data requirements.
- Ensure data accuracy and integrity across all reports and analyses.
- Stay updated on industry trends, analytical tools, and digital marketing best practices.
Required Skills
- Proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUP, data visualization).
- Familiarity with digital marketing concepts (SEO, SEM, social media, display advertising).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication abilities.
- Ability to work independently and as part of a team.
- Detail-oriented with a commitment to accuracy.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
- Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Exposure to data visualization tools (e.g., Tableau, Power BI).
- Basic understanding of SQL or other programming languages for data manipulation.
- Prior internship or project experience in a marketing or analytical role.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness programs.
- Flexible working hours and WFH Options (this position is 100% remote).
- Professional development and training opportunities.
- Collaborative and supportive team environment.
- Generous paid time off.
- Access to cutting-edge industry tools and technologies.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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