About the Company
Mindshare is a global media agency network and part of WPP, one of the world’s largest advertising and marketing services companies. We are dedicated to creating original, effective and award-winning work for our clients. With offices around the globe, Mindshare is committed to using data-driven insights to help brands achieve their marketing goals and grow their businesses. In Australia, we are at the forefront of media innovation, delivering cutting-edge strategies and campaigns for leading national and international brands.
Job Description
We are seeking a highly motivated and detail-oriented Junior Marketing Analyst to join our dynamic team at Mindshare Australia. This is an excellent opportunity for an enthusiastic individual looking to kickstart their career in digital marketing analytics. You will be instrumental in supporting our client teams by collecting, analyzing, and reporting on marketing data, providing valuable insights that drive strategic decisions. This role offers the flexibility of remote work, allowing you to contribute from anywhere in Australia while still being an integral part of our collaborative team culture.
Key Responsibilities
- Assist in the collection, organization, and analysis of marketing campaign data across various digital channels (e.g., social media, search, display, email).
- Prepare regular performance reports and dashboards, highlighting key trends, insights, and recommendations.
- Support senior analysts in developing campaign performance benchmarks and forecasting models.
- Conduct ad-hoc data analysis to answer specific business questions and identify opportunities for optimization.
- Collaborate with client service, media planning, and strategy teams to ensure data insights are actionable and integrated into campaign strategies.
- Maintain data integrity and accuracy across all reporting systems and platforms.
- Stay up-to-date with industry trends, analytical tools, and best practices in digital marketing.
- Participate in client meetings and presentations as required.
Required Skills
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
- Strong analytical and problem-solving skills with an ability to interpret complex data.
- Proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUP, formulas).
- Basic understanding of digital marketing channels and their associated metrics.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a remote team.
- Strong attention to detail and organizational skills.
Preferred Qualifications
- Familiarity with data visualization tools (e.g., Tableau, Power BI).
- Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Knowledge of SQL or other database query languages.
- Prior internship or project experience in data analysis or marketing.
- Basic understanding of statistical concepts.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness programs.
- Generous paid time off and flexible working arrangements.
- Dedicated budget for professional development and continuous learning.
- Access to a suite of online courses and industry certifications.
- Employee assistance program.
- Virtual team events and social gatherings.
- Contribution towards home office setup (for remote roles).
- Opportunity to work with a diverse portfolio of leading brands.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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