About the Company
Publicis Groupe is a world leader in communications, helping clients navigate the digital transformation of their business. As a global advertising and communications company, we provide creative solutions and data-driven insights across media, digital, and content. With a presence in over 100 countries, we are committed to fostering innovation and driving measurable results for our diverse client portfolio.
Job Description
We are seeking a highly motivated and analytical Junior Marketing Analyst to join our dynamic team. This entry-level position is perfect for a recent graduate or someone with limited experience looking to kickstart their career in digital marketing analytics. You will play a crucial role in supporting our marketing efforts by gathering, analyzing, and reporting on data to inform strategies and optimize campaign performance. This is a remote position, offering flexibility to work from anywhere within Australia, though we are specifically looking to hire talent located in South Australia for this role to support regional growth.
Key Responsibilities
- Assist in the collection, cleaning, and analysis of marketing data from various sources (e.g., Google Analytics, social media platforms, ad platforms).
- Develop and maintain regular marketing performance reports and dashboards.
- Identify trends, patterns, and insights from data to inform marketing strategies and campaign optimization.
- Support senior analysts in conducting A/B tests and other experimental designs.
- Monitor key performance indicators (KPIs) and alert the team to significant changes or opportunities.
- Collaborate with marketing, creative, and media teams to understand their data needs.
- Present findings and recommendations in a clear and concise manner.
- Stay up-to-date with industry trends and best practices in marketing analytics.
Required Skills
- Proficiency in Microsoft Excel or Google Sheets for data analysis.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities.
- Basic understanding of digital marketing concepts (SEO, SEM, social media, email marketing).
- Ability to work independently and as part of a remote team.
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
Preferred Qualifications
- Familiarity with data visualization tools (e.g., Tableau, Power BI).
- Experience with Google Analytics and Google Ads.
- Basic knowledge of SQL or other programming languages for data manipulation.
- Previous internship or project experience in a marketing or analytical role.
Perks & Benefits
- Comprehensive health and wellness programs.
- Flexible remote work environment.
- Ongoing professional development and training opportunities.
- Generous paid time off and public holidays.
- Employee assistance program.
- Access to a global network of marketing professionals.
- Collaborative and supportive team culture.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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